Customized solution connecting
Korean beauty brands and Middle Eastern partners

Why Piné

1

Customized Korean Brand Matching

Connects buyers with Korean beauty brands, from major corporations to startups, tailored to their requests.
Delivers optimized solutions to meet buyer needs.

2

Trend-Based Product Recommendations

Recommends products suited to Middle Eastern consumer trends.
Quickly introduces the latest Korean beauty trends and innovative brands.

3

VIP Event:
A Symbol of Trust
and Influence

Showcases the value of Korean beauty brands through VIP events in the Middle East.
Demonstrates PINE’s credibility and global expertise.

Pine VIP Invitation-Only Event

Pine takes the lead in showcasing the uniqueness of Korean beauty by hosting exclusive events for Middle Eastern VIPs, introducing carefully selected Korean brands.
Through these events, VIPs have the opportunity to experience innovative Korean products and brands firsthand, exploring new opportunities in the premium beauty business.

Following its successful debut in Dubai in May 2024, Pine’s VIP invitation-only event will take place in Riyadh, Saudi Arabia, in January 2025.